Dear Cannes, celebrate creativity as well as diversity.

J. R. R. Tolkien published The Lord of the Rings when he was 62.

Kathryn Bigelow was 57 when she won Oscar for Best Director.

Da Vinci was 51 years old when he started to paint Mona Lisa.

By today’s advertising practices, all these people would be without jobs.

So the question is why a progressive industry, which is such a powerful force in driving culture, chose to practice ageism and nonchalantly gets rid of mature, experienced, talented people? Let’s change this.

Dear Cannes Lions,
launch #SeniorLions!

As a festival that sets the benchmark of creativity, it would be a powerful statement to actively combat ageism in advertising and show that creativity doesn’t have an expiration date. We suggest creating Senior Lions for 50 + years old creatives to showcase their creativity on the biggest stage. Along with the Young Lions, Cannes will set a brilliant example to be followed by the entire industry.

Help us make this initiative heard by the whole industry. Share it on your social media.

Greatness by Senior Lions.

If you are a 50+ creative / creator who does great work, share it at We would love to showcase it on our platform.

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